DAN QUAN-Insight

The DAN QUAN-Insight beverage packaging is an exploration of the conceptual packaging of Chinese mao-tai-flavoured liquor with a futuristic appeal. It invites people to look into the future from different angles. The packaging is designed as a transparent gift box made of PE material. The bottle needs to be turned around and reinserted again; it thus adopts a futuristic appearance, making it look as if it were floating in space. The bottle itself is made of highly transparent glass, and its back is inspired by the natural rock structure formed in the Nandan Caves in Guangxi, China. The company name, printed in Chinese calligraphy, magically becomes visible when the bottle is filled.