Client: SAG Schweiz AG, Dietlikon, Switzerland
Branding,Corporate Communication
Conservatoire de Lausanne
The Conservatoire de Lausanne aims to initiate children and young adults into the pleasures of music. As part of defining a brand strategy, a new corporate design was developed that playfully combines the bass clef with the first letter “C”. Score-like illustrations of sound vibrations on advertising materials playfully allude to the institute’s area of expertise. The pictorial language features a series of photos from everyday life, showing students who enjoy making music at home.
Credits
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Client:Conservatoire de Lausanne
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Design:Moser Design SA, Lausanne
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head of marketing:Nicolas Peter
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creative direction:Caroline Mesple-Moser, Alexandre Henriques
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graphic design:Pierre Terrier, Catherine Pouly, Andreas Richter
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text:Alain Perusset
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project management:Géraldine Nicole
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web development:Fabien Kupferschmid