Brand Design

COMMONZ FIELD

As a space for activities revolving around social innovation, this community-based organisation was initiated by the South Korean Ministry of Home Affairs and Security. The name COMMONZ FIELD indicates the participation of local citizens in various fields in the aim of becoming a communications brand. The brand design was developed by using a motif of a speech bubble to convey the image of an open space where anyone can freely tell their story. The graphical motif provides a starting point for various forms of speech bubble that can be flexibly expanded for use on media platforms.

Red Dot

Credits

Client:

Ministry of the Interior and Safety, Sejong, South Korea
Design:

Sampartners, Seoul, South Korea
Project Team:

Chang Ho Lee (Creative Direction) Jee Hoon Bae (Concept/Lead) Seulbi Lim (Concept) Gi Baek Ryu (Graphic Design/Lead) Dongmi Ha (Graphic Design) Ji Yeon Kim (Graphic Design) Haesu Oh (Film Production)