Coffee is not a drug

Chernyi Cooperative is a Moscow coffee shop that offers monthly subscriptions for its own roasted coffee beans. In order to increase the amount of subscriptions and reach trendsetters beyond the established core audience of coffee lovers, an e-shop was created on Tor, the anonymous communication network, popular as a place to sell illegal products. Consequently, the shop’s website imitates the rudimental design of illegal marketplaces for drugs on the darknet, including a technical programming font and chemical formulas of the different coffee varieties. Also, a video teaser was released, shot in the locations familiar to the audience of Chernyi, accompanied by the music created by a famous underground composer.