Food Packaging

COCODATE

COCODATE uses its packaging to remind the consumer that chocolate is more than only a snack. The design also conjures up the spirit of the Maya, who recognised cacao as a healthy food additive. The packaging is decorated with symbols and illustrations of the gods of the Maya culture. The various repackaging items take the form of a temple; the banderols are decorated with graphic figures. This is intended to bring the heavenly taste of chocolate to mind. The sensation is supported by the fine chocolate aroma surrounding the package.

Red Dot

Credits

Design:

Wun-Jyuan Chen, Bai-Zhong Hou, Hsien-Hui Tsai, Chien-Yu Lin, Chaoyang University of Technology
University:

Chaoyang University of Technology, Taichung City, Taiwan
Supervising Professor:

Yao-Hua Lee