City of Chuncheon

Chuncheon, a city located in Gangwon Province, South Korea, is a tourist destination well known for its beautiful lakes and mountains. In order to reflect its improved urban environment, a new corporate design was developed. The word mark is combined with a key visual that merges the letter “C”, which stands for Chuncheon, city and citizen, with a heart motif. The symbol not only highlights the city’s motto of “Citizens are the owners of the city” but also signifies happiness. The blue colour represents the lakes that serve as landmarks of the region. As a key colour for identification, it can be alternated with various other colours and graphic motifs to represent landscape, architecture and other highlights of the city.