Brand Design

CH 1985

CH 1985 (short for Culture House 1985) is the new name of Hyundai’s cultural community platform. By reinforcing the original platform, it aims to share inspirations, embodying the new brand strategy in a contemporary, refined and appealing manner. Focusing on the conceptual approach of “time”, a 12-sided radial structure was created as the main graphic motif. In addition, a dodecagonal graphic language was consistently implemented across a range of applications. Iconic design elements feature at various touchpoints as well as in online and offline spatial systems to provide a coherent brand experience.

Red Dot

Credits

Client:

Hyundai Department Store Co., Ltd., Seoul, South Korea
Design:

Hyundai Department Store Co., Ltd., Seoul, South Korea Myungsang Yu, Seoul, South Korea
Project Team:

Hyundai Department Store: Uijung Jung (Project Direction) Ee-Rang Park (Creative Direction/Project Direction) Sooeun Kim (Creative Direction/Project Management) Hyewon Kang (Art Direction/Project Management) Hyunsong Lee (Project Research/Development)

Prototype: Myungsang Yu (Art Direction/Brand Identity Design)

Jeonsan System: San Jeon (Brand Signage Design)