Web Special

Caté

Caté is a soft drink made from the coffee berry. The web special takes users on a journey to the very beginning of the production of this drink. While scrolling down the page, they learn about every production step in reverse – from soft drink to coffee farm. The storytelling conveys the core characteristics of the company – being fair, ecological and sustainable – in a playful manner. The animated drawings feature colours that match the brand’s corporate design and fit perfectly with the whole vibe of this drink.

Red Dot