University: Tainan University of Technology, Tainan, Taiwan
Brand Concept
Café GA:b
Coffee is a popular drink which can be enjoyed at any time and any place. The rebranding for the Korean Café GA:b combines both aspects, time and place, with the theme of coffee. Backed by the slogan “How’s the weather today?”, the circular logo emphasises that coffee is a suitable choice at any time of day or night as well as in any weather – and thus communicates the long opening hours of the cafés. The “everywhere” is represented by illustrations of four metropolises, which are pictured on the coffee cups.
Credits
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Supervising Professor:James Lutz
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Client:Cafe GA:b, Seoul
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Design:Minhwan Lee, Columbus, Ohio
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University:Columbus College of Art and Design, Columbus, Ohio