Packaging

Buondi Craft

The new brand strategy for Buondi Craft moves away from typical Italian coffee culture to an artisanal approach. The redesigned front of the packaging for the roasted, whole-bean coffees communicates the brand’s dedication to quality, craftsmanship and origin through a visual journey that unfolds across the entire product series. The narrative follows the journey of the coffee bean from the flower on the coffee plant, to the cherry and finally the roasted coffee bean. A colourful pattern was used for the two single-origin coffee products in the series, inspired by the respective country of origin.

Red Dot

Credits

Client:

Nestlé Hellas, Athens, Greece
Design:

busybuilding, Athens, Greece
Project Team:

Dimitris Gkazis (Creative Direction) Vicky Nitsopoulou (Art Direction) Effie Komninou (Strategic Planning) Gina Mavrommati (Account Management) Sissy Karavia (Editorial Work)