Elastique.
Event Design
BRABUS Signature Night 2023 – The First-Ever Immersive Car Fashion Show
For the BRABUS Signature Night 2023, customised super sports cars were integrated into a runway show. The stage and sound design, visuals and light show created a new way of showcasing cars in an immersive atmosphere. The highlight of the show was the unveiling of a dress that had been handcrafted from the leather of a Mercedes-Maybach S 680.
Credits
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Client:BRABUS GmbH, Bottrop, Germany
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Design:Elastique. GmbH, Cologne, Germany
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Project Team:Elastique. GmbH: Andreas Schimmelpfennig (Creative Direction) Timo Kreitz (Creative Direction) Jutta Kress (Project Management) Laura Müller (Project Management) Anastasia Pashinskaya (Project Management) Justus Jäger (Visuals) Cuong Le (Visuals) Hadrien Ledieu (Visuals) Àrmin Ludl (Visuals) Annika Meyer (Visuals) Bennet Meyer (Visuals) Alica Assadi (After-Party Spatial Design) Elastique. GmbH: Slava Rybin (Visuals) Sebastian Ewringmann (Visuals) Michael Becker (Visuals) Florian Nagel (Visuals) Henning Ramke (Visuals) adhoc GmbH: Malte Joergens (Technical Planning/Show Direction) Aventem GmbH (Light & Sound Equipment) Pixway GmbH (Projection Operator) Carlo Peters (Music & Sound Design) Marvin Keil (Music & Sound Design) Flo Erdmann (Light Design) Stefan Rausch (Light Design) Liganord: Alexandra Heckel (Show Stylist)
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