Trade Fair Presentation

BMW – The Target

Taking the notion of a “target” as a metaphor, this trade fair stand aims to convey that the BMW 3 Series represents sportiness and holds the top position in its segment. The vehicle placement and stand architecture symbolise the BMW 3 Series Sedan “crossing a finishing line” within the context of other sports personalities and categories: different vehicle lines are positioned behind and above each other along three tracks and are aligned with a centred target projected in the stage background.

Red Dot

Credits

Client:

BMW AG, Munich
Design:

Mutabor Design GmbH, Hamburg gate.11 GmbH, Munich
marketing management:

Manfred Pernitsch, Wolfram Greiner, Alexandra Karg, Jörg Heine
creative direction:

Christian Dworak, Christian Künstler, Oliver Dering, Conny Krause, Arnd Buss von Kuk
art direction:

Lennard Niemann
customer advisory service:

Anne Wolkodaw, Anja Neumann
architecture:

Britta Henkel, Anna-Liska Wallner
design team:

Wanjo Koch, Stefan Mückner, Moritz Lenhart