Client: vif Solutions GmbH, Cologne, Germany
Corporate Design,Corporate Identity
Bloom Identity – Die Markenkraft entfalten Bloom Identity – Developing brand strength
Bloom Identity helps companies to recognise and evolve the emotional strength of their own brand – from a budding flower to a full blossom. This principle was also applied to the design approach of their own corporate identity. The particular folding of the stationery, the business cards and self-promotion materials invites the recipient to unfold and discover the message, underlining the philosophy of the agency’s claim. The floral logo with a griffin brings the agency name to life and allows for a wide range of printing and design options on different kinds of paper.
Credits
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Client:Bloom Identity GmbH, Bern
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Design:Bloom Identity GmbH, Bern
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strategic concept/positioning:Maneka Fahrer Bruno
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creative direction/art direction:Rahel Grünig
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graphic design:Benjamin Scheurer, Janine Meier