Packaging

blbm

The blbm household products are mainly bedding, such as pillows, mattresses and cushions. The brand’s material technology originates from Japan and uses air fibres as a filler. The packaging makes use of on-trend calligraphy to summarise the benefits of the product, introducing a typographical key visual in front of a night-blue background. The Chinese characters represent the supported part of the body in abstract form, for example the bottom or neck, and thus reference the product’s function. At the same time, the graphics reflect the texture of the filler in a memorable way.

Red Dot

Credits

Client:

Shanghai Shangshi Network Technology Co., Ltd., Shanghai, China
Design:

Shanghai Version Design Group, Shanghai, China
Project Team:

Zhihua He (Creative Direction) Tengxian Zou (Creative Direction) Wenfang Ye (Designer) Suping Wu (Designer) Qi Tong (Designer)