Rebranding

Bekaert

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In a product-focused market, the rebranding by Interbrand uses the custom-designed colour "Bekaert Orange" and a specially developed typography to signal Bekaert's transformation into a brand with a distinctive identity.

Red Dot

Credits
  • Client:
    Bekaert, Zwevegem, Belgium
  • Design:
    Interbrand GmbH, Cologne, Germany
  • Project Team:
    Interbrand GmbH: Eva Olk (Creative Lead) Romina Töllner (Graphic Design) Sofia Lu Xia (Graphic Design) Cameron Tait (Graphic Design) Christoph Meyer-Roscher (Graphic Design) Jens Grefen (Creative Direction) Fabienne Duschak (Strategic Consulting) Selina Meinhard (Account Management)
Bekaert
Bekaert
Bekaert
Bekaert
Bekaert

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