KMS TEAM
Corporate Design
Bardehle Pagenberg
A new visual identity was developed for Bardehle Pagenberg, an industrial property law firm, with the aim of positioning the firm as a leading expert in intellectual property. The logo, which is unusually minimalist for the industry, combines this content with the initials of the company name: “IP” is translated into a “P” crowned by the dot from the letter “i” and then inverted to form a lower-case “b”. The distinctive corporate colours, which combine a shade of the precious metal iridium with a brilliant yellow, create a strong and unmistakable brand identity.
Credits
-
Client:Bardehle Pagenberg, Munich
-
Design:KMS TEAM, Munich
-
creative direction:Knut Maierhofer (Managing Partner, Design)
-
art direction:Helena Frühauf
-
graphic design:Susanne Elhardt, Heidi Kral, Michael Reinhardt, Lars Breitenfeldt
-
project management:Eva-Maria Schleip, Manuela Liebertzek
-
production:Anja Wilczek
