Brand Design

Bangkok Art Biennale 2020

The brand design of the Bangkok Art Biennale (BAB) is built upon the form of a circle to reflect the brand’s core values of empathy, inclusivity and community through art. This concept extends throughout the design, providing a consistent brand narrative. The logomark is created from a display of circular dots, each representing key stakeholders in the art ecosystem such as artists, audience and supporters. The circular key visual pattern depicts the essence of BAB 2020’s theme “Escape Routes”. It is designed to be easily scaled, repeated and adapted to fit both physical and digital applications of all sizes.

Red Dot

Credits

Client:

Bangkok Art Biennale Management Co., Ltd., Bangkok, Thailand
Design:

PPPOSHY, Bangkok, Thailand
Project Team:

Pirawuth Poshyananda (Creative Director) Jake Brandford (Brand Designer)