Packaging Design

Balea Trend it up

Borrowing inspiration from nightlife, the new Trend it up brand identity stands out with its trendy pictorial language. As such, it is optimally geared to the young, fashion-conscious target group of the Balea hairstyling brand. The challenge was to communicate the product features in an easy-to-understand and recognisable way. Abstract motifs with a surrealistic appeal illustrate each product’s benefits and are complemented by creative product names.

Red Dot