Image Film

Audi on Demand – Audi Magazine Spring / Summer 2018

Representing a significant milestone in the Audi brand reorientation from an automobile manufacturer to a sustainable mobility service provider, this film featured in the online “Audi Magazine” to promote the “Audi on Demand” customer service in Hong Kong. It presents local protagonists who engage with this system and explains how to use the new car-on-demand service. In order to create a high degree of trustworthiness and closeness to the protagonists, the film stages the vehicles and drivers in a “real” and natural manner.

Red Dot

Credits

Client:

AUDI AG, Ingolstadt, Germany
Design:

loved gmbh, Hamburg, Germany
Head of Global Creative and Sales Media:

Jörg Dietzel AUDI AG
Project Director:

Anja Weinhofer AUDI AG
Managing Director Account:

Peter Matz loved gmbh
Managing Director Creation:

Mieke Haase loved gmbh
Editor-in-Chief / Script:

Julia Kerschbaum loved gmbh
Head of Photo Department:

Peggy Wellerdt loved gmbh
Film Direction:

Julia Kerschbaum loved gmbh Simon Huber graupause | Filmkreation Nuremberg, Germany
Camera:

Simon Huber Andi Mayr graupause | Filmkreation Nuremberg, Germany