App
Audi Magazine
With the relaunch in 2014, the digital version of Audi Magazine switched from a quarterly frequency to a blog-style. The app now runs as a continuous stream so that it is no longer necessary to download large files. All content is presented in a scroll-down format, can be accessed by the touch of a finger and shared across social media channels. The magazine’s key principles – opulent visuals, sophisticated content, and innovative design – also characterise the app crucially. Available free of charge for all Android and iOS devices, it successfully extends and supplements the magazine’s print edition.
Credits
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Client:AUDI AG, Ingolstadt
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Design:loved gmbh, Hamburg
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Creative Direction:Mieke Haase
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Account Management:Peter Matz, Daniela Sutter
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Graphic Design:Kim Arendt, Dominique Brodel
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Programming:Otterbach IT GmbH