Commercial

At Christmas the most important ingredient is you.

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This Christmas commercial for the German supermarket chain REWE associates food appeal with the brand’s claim that “The customer comes first”. The message that “At Christmas the most important ingredient is you” conveys the notion that the supermarket chain offers the best dinner ingredients for its customers. Using a split-screen technique, the commercial blends delicious-looking food shots with a young man’s homecoming for Christmas. The ending of the film makes it clear that Christmas begins at a delicately laid table.

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