Corporate Identity

AROMA

The visual identity of AROMA, a chain of outdoor stands selling home-made ice cream, coffee and sweets, was designed with the purpose of positioning the stands as urban kiosks or street boutiques. To blend into any city and street, the graphic design is simple and fresh, featuring a dot pattern and a colour palette of light blue and chocolate brown. Thanks to the modern urban look, the outdoor stands attract attention at selected city locations. The design comprises a range of different logotypes for particular locations, distinctively highlighting the brand name.

Red Dot