Packaging

Apotek Hjärtat – Multivitamin Supplements

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As part of a rebranding, this packaging for a range of multivitamins was created against the backdrop of a complex and fast-changing market. With the objective of moving on from the more traditional “medicine” feel common in this field, a new contemporary design strategy has been developed that appeals to emotions in a playful manner. The design with appealing illustrations aims to invite the target groups to easily choose between products.

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Credits
  • Client:
    Apotek Hjärtat AB, Solna, Sweden
  • Design:
    BVD Stockholm AB, Stockholm, Sweden
  • Artwork:
    Kari Modén Kari Modén Illustration Stockholm, Sweden
Apotek Hjärtat – Multivitamin Supplements

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