“Enduring, not ultimate form”: from “Industrieform” to Red Dot (1980 - 1997)
American Museum of Natural History Butterfly Conservatory Feeders
Butterflies are important harbingers of environmental change. The conservatory and feeders offer not just a visceral experience, but also an opportunity to learn about butterflies in their active role in supporting diverse ecosystems. Visited by millions of people, the multi-faceted butterfly feeders transform the exhibition space into a fertile humid terrain, inviting people to connect with hundreds of wafting, iridescent butterflies surrounded by thriving tropical plants and leafy green vegetation. Biomorphic feeders highlight the fragility of the life cycle of butterflies and the importance of protecting these precious specimens. Each feeder is moulded from recycled plastic waste found in the ocean.
The Butterfly Conservatory is jubilant and enchanting, transporting visitors from their daily lives into a dreamlike setting teeming with flourishing life. The feeders are the unmistakable focal point. This is where the butterflies find respite, nourishment, and calm. It is a chance to observe them in their most natural state. They are attracted to the intense coloration, multifaceted flowering shape, UV lightning, and material textures. Each feeder is a spectacle for butterflies to bathe, cool off, eat, and sometimes procreate.
Red Dot Award: Design Concept | Ready to Launch | Flora and Fauna
Credits
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Studio:Terreform ONE, United States
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Design Leads:Prof. Mitchell Joachim, Vivian Kuan
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Designers:Nina Edwards Anker, Nicholas Gervasi, Sabrina Naumovski, Zack Saunders