Client: Mom's Garden GmbH, Wiesbaden, Germany
Beverage Packaging
Almdudler Organic
For the brand’s 60th birthday, Almdudler launched three new organic flavours on the market in 2017, with the aim of establishing itself in the fashionable gastronomy segment. With a clear positioning of the products and a distinct visual differentiation from the conventional range, naturalness and craftsmanship became the focus of the label design. The couple dressed in traditional costumes is depicted in a line drawing. The handmade look is further supported by the bottle’s characteristic contours and haptically appealing surface structure.
Credits
-
Account Management:Maximilian Eifler, Lukas Dudek
-
Art Direction:Jasmin Hölbl
-
Client:Almdudler-Limonade A. & S. Klein GmbH & Co KG, Vienna, Austria
-
Design:taste!, Offenbach, Germany
-
Creative Direction:Henning Schmidt
-
Pre-Press:Markus Lischka