Client: Axel Springer Mediahouse Berlin GmbH, Berlin
Product Brochure
Alape “beyond purism”
When you pick up the “beyond purism” brochure from Alape, a premium supplier of aesthetic washbasins, you see and feel the high standard of quality: exclusive UV lacquer, premium matt-coated paper and spacious photo series artistically show off the products. The logo and the modular system of the bathroom furniture range are presented using shiny UV lacquer, forming a visual and haptic focus point. Inside the brochure, the layout places large-scale photographs of interiors opposite detailed images of the materiality of the surfaces.
Credits
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Client:Alape GmbH, Goslar
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Design:Martin et Karczinski, Munich
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creative direction:Peter Martin
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art direction:Birte Helms
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graphic design:Ingo Mocek
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text:Thomas Popinger