Brand Design Relaunch

AIRMATE

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AIRMATE is a household appliance manufacturer with a history of nearly 50 years that specialises in electric fans. Its former brand logo had not been updated for 20 years and no longer reflected the company’s current market positioning. The new brand design keeps the brand name, but introduces typographic modifications and is complemented by a new logo. The new logo’s shape is derived from an electric fan. Three fan blades are arranged in a circle to form the letter “A”, representing the three aspects of the company’s quality standards: air temperature, air humidity and air cleanliness.

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Credits
  • Client:
    AIRMATE, Shenzhen, China
  • Design:
    ALINE STUDIO, Beijing, China
AIRMATE
AIRMATE

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