The goal of this digital campaign is to motivate people with addiction issues to seek treatment. The hotline 855-HOW-TO-QUIT-(OPIOIDS) was created for this purpose. The helpline was introduced through out-of-home (OOH) advertising, social media and film channels with a nationwide integrated campaign.
Credits
Client:
Anzen Health, Chicago, USA
Design:
Raw Materials, Austin, USA
SERVICEPLAN GERMANY, Munich, Germany