Branding

1772 Count Coreth Prachensky

The identity of this spirituous liquor manufacturer has a dynamic and fresh appeal yet also conveys the centuries-old family tradition of the company. To communicate high-quality standards, the corporate design uses a detailed image vocabulary: artistic illustrations against a blue background speak of the tropical fruits from Thailand used for distillation. The silver-grey, navy blue and orange of the corporate colour scheme correspond harmoniously to the distinctive drop shape of the 1772 bottle.

Red Dot