This page is there to provide inspiration for communication events as well as specific data and text elements.
You are also welcome to share the URL to this page with your PR agency, colleagues from the marketing department or press officers.
In addition to announcing your success in the competition on your company website, social media channels, in your newsletter or in press releases, it is a good idea to mention your achievement when communicating about the award-winning product.
To support your communication work, we offer you inspiration as well as specific materials in image and text form.
» To the download materials and formulation aids
Birte Köppen and the Red Dot communications team will be happy to assist you with individual enquiries:
Birte Köppen
Senior Manager PR & Communications
Telefon: +49 201 838885-35
E-mail: media(at)red-dot.de
On 24 June 2024, we will publish all winners of the Red Dot Award: Product Design 2024 in the Winners Section.
A few weeks earlier, on 30 April, we will inform the international design press that this year’s winners have been selected. Not every single award winner will be named at this time. However, we will support press representatives in their research and reporting with lists of winners for specific categories or countries.
Throughout the year, we occasionally present award winners via the Red Dot social media channels. We try to present as broad a spectrum of different winning products to the public as possible. Please understand that we cannot therefore present all winners in this way.
If you would like a communication embargo, please notify us by 22 April 2024 at embargo(at)red-dot.de
So that we in turn can support your posts with likes, shares or comments, why not use the hashtags
#reddotaward
#reddotwinner
or
#reddotmoment
and link our channels:
Instagram: @reddotdesignaward
LinkedIn: Red Dot Design Award
Facebook: @Red Dot Design Award
Our tip: You can use the Red Dot label in conjunction with your award-winning product for your social media postings. You can find your Red Dot label in the My Red Dot portal. There you will also find the “Design Manual” with further inspiration and important information on how to use the graphic.
From the award ceremony to the opening of the exhibition to the publication of the yearbook – there are several specific times and occasions to report initially or again on the award. We are happy to provide you with the following dates and information:
The award ceremony in Essen is the grand finale of the competition year. You can read more about the event here. The international event not only offers the opportunity to celebrate your own success and make contacts, but also provides a good opportunity for communication.
Advance ticket sales for the award ceremony
Good to know: Advance ticket sales for the event will begin on 24 April 2024 for winners of the Red Dot: Best of the Best and on 6 May 2024 for winners of the Red Dot. Your contact at Red Dot will have more information for you.
High-quality video content from your day at the Red Dot Award Ceremony
We would be delighted if you would share your Red Dot Moments from the award ceremony in your social media or report on them on your corporate blog, for example.
Our tip: For professional support in the creation of high-quality video content about your award-winning product, your experiences at the award ceremony or the product presentation in the Red Dot Design Museum, our partner cinehype is at your side with help and advice. Your contact for a non-binding offer and information can be found here.
The Red Dot Design Museum at the UNESCO World Heritage Site Zollverein in Essen covers more than five floors and over 4,000 square metres and exclusively displays products that have been selected for an award by the Red Dot Jury. Year after year, the winners’ exhibitions of the award-winning products attract thousands of visitors from all over the world who are interested in the latest developments in product design.
Your product at the Red Dot Design Museum Essen
On the evening of 24 June, the Red Dot Design Museum will be “the place to be”, as the after-show party “Designers' Night” will take place here, as well as the vernissage of the winning exhibitions “Design on Stage” and “Milestones in Contemporary Design”. Many of the winning products are exhibited here in their original form. As photography and filming is expressly encouraged in our museum, you can take the opportunity to show your product in the context of an internationally recognised exhibition.
Come and visit us!
We would also be delighted to welcome you to the Red Dot Design Museum away from the hustle and bustle of the party – in person, if possible. The above exhibitions will be on show in Essen until May 2025. Further information on opening hours can be found on the website of the Red Dot Design Museum Essen.
Red Dot also publishes all winners online in the Winners Section on 24 June. With around half a million impressions per year, the site is a medium with a wide reach.
You can easily find your product via the search bar on the left-hand side in the Winners Section. Why not share the direct URL to your entry via your social media channels or enrich your messages with it?
The Red Dot Design Award yearbooks are a chronicle of award-winning designs. Since the 1990s, they have even been published by the in-house publishing house “Red Dot Edition”. It now summarises the year’s winners in four volumes.
Publication in the yearbook is a further black-and-white confirmation of your exceptional design achievement and thus an additional boost for your communication. As a winner, you are entitled to a voucher copy on request. You can, for instance, use it to great effect in photos for online publication.
Showcase your success with the Red Dot Yearbook!
Your entry in the yearbook can be used for more than just digital communication. Thanks to the high quality of the book, it is an inspiring addition to showrooms, lobbies and conference rooms, to name but a few.
Another impressive addition for business premises of all kinds are the certificates that all winners of the Red Dot Design Award receive, as well as the Red Dot Trophies, which are presented to the winners of the Red Dot: Best of the Best.
Quality certificate and creative incentive: The Red Dot Certificates
Good to know: You can order additional certificates at any time via the Red Dot Winner Shop. There you also have the option of individualising the credits on the certificates so that every member of your team can receive a personalised certificate.
Manufactured trophy for the winners of the highest award
In 2013, the Red Dot: Best of the Best Trophy, created by goldsmith and designer Günter Wermekes, was presented to the design world for the first time in its current form. He was responsible for the production of the trophies for ten years until production was handed over to Bernd Kußmaul in Weinstadt in 2023. The production of the 35 centimetre high trophy is largely manual work, for example the assembly of the eleven stainless steel rods on a manually blasted base and the attachment of the plaque for the names of the award winners. The material for the Red Dot Trophy was carefully selected by Günter Wermekes in collaboration with Professor Dr. Peter Zec, CEO and founder of Red Dot. The use of stainless steel as the main material is directly related to the location of the Red Dot Design Museum on the grounds of the Zollverein World Heritage Site in Essen.
The seal of the competition, the so-called Red Dot Label, is recognised worldwide and is associated with good design by industry experts and end consumers alike. Winners of the competition may use it in direct connection with their award-winning product. It creates increased visibility and can be used both online and offline.
Our tip: Use the label in your online shop. There you can quickly declare your product as a design award winner.
Download your Red Dot label!
You can download your Red Dot label from the My Red Dot portal. There you will also find the “Design Manual”, which contains further inspiration and important information on using the graphic.
Katharina Carpentier is at your disposal for individual enquiries:
Katharina Carpentier
Project Manager
Telefon: +49 201 838885–37
E-Mail: label(at)red-dot.de
designboom
Co-operations with strong partners are part of the media support. These include the online magazine designboom. It reaches a worldwide readership with publications from the fields of industrial design, architecture and art. Contact Anja Räder from designboom directly to place your product or company in the magazine.
H.O.M.E.
H.O.M.E. is the international living and design magazine with the fixed sections “Living”, “Architecture”, “Modern Art”, “Media” and “Mobility” and has been one of Red Dot’s media partners for many years. As new customers of H.O.M.E., the winners of the Red Dot Award: Product Design 2024 receive one-off special conditions for the placement of adverts. If you are interested, please contact Marie Kahmann from H.O.M.E.
Chapter | The Design Journal
Chapter | The Design Journal also offers special conditions for winners of the Red Dot Award: Product Design 2024. In Chapter, various design disciplines and genres merge twice a year to form a large whole, both in print and on the associated multimedia website Chapter.digital: from product and mobility design to design-relevant topics from art, travel or architecture. Miri Marijanovic from Chapter is looking forward to your e-mail.
