Fu Jen Catholic University, Department of Applied Arts
Food Packaging
Yes!
“Make eating betel pepper a positive habit” is the motto of this work which aims to raise the profile of this food. Eight ready meals using betel pepper as the main ingredient are marketed under the name “Yes!” and the Chinese name “ye shi”, while the Chinese name is pronounced the same as the word “yes” in English. The meals are packed in boxes, with one third of the box showing the respective ingredients in colourful illustrations. This contrasts with the rest of the packaging, which is black and white with filigree illustrations of betel leaves.
Credits
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University:Fu Jen Catholic University, New Taipei City, Taiwan
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Design:Chen Szu-Fan, Chen Yu-Zhen, Lee Che-Yu, Huang Yen-Yu, Chen Ting-Ying, Hsu Chien-Ya, Fu Jen Catholic University
