Beverage Packaging

Xige – X Pinot Noir Dry Red Wine

The Xige – X Pinot Noir Dry Red Wine is mainly aimed at an upmarket target group, so this beverage packaging is intended to endow the wine with a “mystical power” and visualise its rare qualities. The design is inspired by the brand’s initials, which stand for the unknown, the mysterious and the scarce, and is meant to whet one’s appetite for the wine. The letter "X" is inset with a piece of ancient natural Helan stone, representing the local conditions of the growing region at the eastern foot of the Helan Mountains in Ningxia, China. The hard stone symbolises uncompromising and outstanding quality.

Red Dot