Brand Design Relaunch

WÜSTHOF

The relaunch of WÜSTHOF rediscovers the original qualities of their more than 100 years old symbol and establishes a new flexible brand identity system. By removing the decorative elements, the original raw strength of the trident is emphasised, while the word mark is given a contemporary and at the same time elegantly restrained historical look. The new brand design meets the requirements of a wide range of applications. As a distinctive element of the brand identity, the red “cut” represents the movement of kitchen knives. A format-agnostic and channel-agnostic system of typography ratios ensures consistent communication across all channels.

Red Dot

Credits

Client:

WÜSTHOF GmbH, Solingen, Germany
Design:

Gigodesign 2 d.o.o., Ljubljana, Slovenia
Project Team:

1zu33 GmbH: Kirsten Döpper (External Design) Milla & Partner GmbH: Christine Scholl (External Design) Mutter mbH: Carl Eriksson (Graphic Design) BECKER LACOUR: Olaf Becker (Photography)