VW Fair Stand IAA 2019 – Enter Vibrant Power

With the motto “Enter Vibrant Power”, this trade fair booth at the IAA 2019 in Frankfurt am Main, Germany, celebrated the competence of Volkswagen in the sector of e-mobility. At the same time, it communicated the beginning of a new era of the brand. In order to turn this change into an experience, the core topics of “vibrant design” and “sustainability” were placed centre stage. The design language is based on clean, modular architecture and the bold use of light and colour. In addition, an “ID. Walk” was developed as an interactive journey for visitors to experience the features of the ID.3 model.