Brand Design

vol.321

vol.321 is the name of the first floor of Mirae-N’s office building, which houses the company’s information desk, rest area, bookshop and café. The naming combines the term “vol”, which is derived from the volumes of books published, and the number “321”, which refers to the street address of the building. The signet portrays an abstract motif of books leaning against each other on a bookshelf. This creates a visual reference to books and also conveys that vol.321 is a place for human encounter. In addition to the word and figurative mark, the signet is used as a decorative key visual.

Red Dot

Credits

Client:

Mirae-N, Seoul, South Korea
Design:

Mirae-N Design Team, Seoul, South Korea
Project Team:

Hyunji Son (Creative Direction) Yeeun Park (BI Design) Kiwook Kim (Graphic Design) Jina Kim (Graphic Design) Donil Lee (Graphic Design) Eunyeong Seo (Media Design) Nahyun Kim (Media Design)