Ling Tung University
Brand Design
Utux Kitchen
The Utux Kitchen brand specialises in foods based on plants traditionally used by Taiwan’s aboriginal people, such as Roxburgh Sumac, black bean soy sauce, Kawanaka rice and pigeon peas. A decorative packaging design gives the brand a distinctive appearance. It is based on 40 tribal totem symbols, which have been carefully simplified while retaining the original diamond pattern. Graphic elements and characters in a handmade style communicate the brand’s appreciation of the local products. The colour scheme conveys a feeling of warmth through red and golden elements, motivating customers to purchase again.
Credits
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Supervising Professor:Yi-Chun Fu, Szu-Ming Sung, Izen Tu
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Design:Ming-Xin Chen, Yu-Syuan Zeng, Sin-Bei Jheng, Zi-Yi Yang, Ling Tung University
