Interbrand
Illustration
Truist Wealth: The Art of Design
These illustrations were created as part of a launch to introduce the company’s name and their focus on adaptive, dynamic client relationships. Inspired by the luxury and fashion industry, which uses art to evoke an experience, an identity was developed that focuses on custom artworks. A series of unique abstract glass sculptures were created by blending digital and handmade elements, reflecting the balance of technology and personal touch at the heart of the Truist brand. The glass look evokes the idea of seeing clearly through complexity in order to give clients a sense of what they can expect from Truist Wealth.
Credits
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Client:Truist, Charlotte, NC, USA
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Design:Interbrand, New York, USA Rik Oostenbroek, Hilversum, Netherlands
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Project Team:Interbrand: Alexa Ebner (Account Management) Jessica Tsukimura (Account Management) Chris Campbell (Creative Direction) Daniel Irizarry (Creative Direction) Tut Pinto (Graphic Design)
