Caricatures

Traveling and Me

The “Traveling and Me” campaign is intended to inspire a desire to travel. A flamingo was chosen as the brand character. It can be found in the centre of all the billboards, posters and other marketing material. This comic-style Mr Flamingo, with his pink feathers, blue bill and red sports shoes, has a high recognition factor and is complemented by eye-catching, brightly coloured illustrations. Appearing in different outfits and equipped for different holiday activities, such as diving or a safari, the flamingo is a jolly travel companion and, at the same time, an ambassador for the diversity of travel.

Red Dot

Credits

Client:

China International Travel Service Head Office, Beijing, China
Design:

Zhengbang Creative Beijing Branding & Technology Co., Ltd., Beijing, China