Beverage Packaging

Tom Parker Creamery

This packaging for milk realises the concept of a unique combination of free-range, natural and sustainably packaged dairy. The communication focuses on the particularly good husbandry of the dairy cows, which are even played music while being milked. The value proposition “Happy Cows, Happy Milk” was thus developed to tell this story. The front of each bottle features one of the cows, with illustrations of the luscious landscapes she lives in. The objective was to communicate natural environments, appetising flavour cues and tasty textures, telling a compelling story.

Red Dot

Credits

Client:

Tom Parker Creamery, Marlborough, United Kingdom
Design:

White Bear Studio, London, United Kingdom
Project Team:

Kelly Mackenzie (Creative Direction) Mali Read (Concept) Matt Holbrow (Graphic Design)