Content Marketing

TO MILAN

The film “TO MILAN” is part of the online edition of the Audi magazine and focuses on the theme of transformation. The goal was to find additional examples of the same transformative spirit that drives development at Audi. The storyline connects a fashion-focused film aesthetic with a creative-looking brand world. It shows two young Italian entrepreneurs from the fashion industry driving through Milan in a bright green Audi, letting the audience experience surprisingly new facets of a fashion metropolis that shows a lot of potential and creativity – qualities that Audi should be associated with.

Red Dot

Credits

Client:

AUDI AG, Ingolstadt, Germany
Design:

loved GmbH, Hamburg, Germany
Project Team:

loved: Mieke Haase (Chief Creative Officer) Julia Kerschbaum (Art Direction) Alexander Müsgens (Art Direction) Nadine Kaminski (Text) Peggy Wellerdt (Head of Photography)

Mirko Borsche (Creative Director), Bureau Borsche