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Client: SERVICEPLAN GROUP SE & Co. KG, Munich, Germany
Begründung der Jury
The identity design for this exhibition impresses with the captivating idea of using the aesthetics of tracing paper rolls traditionally used for architectural sketches as a key visual. The three-dimensionality and the resulting non-linear typeface not only create exciting visual effects on the various communication materials, but also find a congenial counterpart in the spatial presentation on scaffolding.