Typeface

The Polite Type

The company TietoEVRY developed “The Polite Type” with the aim of entering the public discussion about taking a stand against toxic online culture and hate speech. The objective was to show that even large companies can make a difference by developing products in which social responsibility is firmly embedded. By incorporating a word library and a replacement function into a regular font file, the aim was to encode Nordic values of inclusion and equality in a product that effectively communicates them to a global audience. The intention was also to demonstrate that a different approach is possible.

Red Dot

Credits

Client:

TietoEVRY, Espoo, Finland
Design:

TBWA\Helsinki, Helsinki, Finland Melvas Type Design, Vantaa, Finland
Project Team:

TBWA\Helsinki: Joona Stedt (Account Management) Fredrik Stürmer (Art Direction) Jyrki Poutanen (Creative Direction) Mikko Pietilä (Creative Direction) Markus Nieminen (Creative Direction)

Juhana Hokkanen (Digital Concept) Atso Wilén (Graphic Design) Iida Sarpaniemi (Graphic Design) Simone Bocedi (Strategic Planning) Maria Kuorikoski (Text)