Client: SERVICEPLAN GROUP SE & Co. KG, Munich, Germany
Brand Design Relaunch
THE HANDSOME
THE HANDSOME is an online shopping platform for a South Korean fashion business. The new brand design represents a cross-company platform that avoids compromising the visual identity of the participating fashion brands. The new brand mark has been designed with fine-grained size and space control, taking into account both readability and the need to attract attention in an online environment. The spaces created by the three consecutive, thick bars provide a visual framework for a variety of lifestyles. Through its differentiated branding, the company aims to establish itself as a global fashion and lifestyle platform.
Credits
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Client:HANDSOME Corp., Seoul, South Korea
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Design:HuskyFox Inc., Seoul, South Korea
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Project Team:HuskyFox: Doohee Lee (Creative Direction) Kiyoung Jung (Creative Direction) Taeehee Lee (Strategic Planning) Heewon Kim (Graphic Design) Hyuncheol Ahn (Graphic Design)