Retail Packaging

The Book of Light

The Book of Light concept is geared to convenience and sustainability. The old-style packaging contains a bendable lighting tool with a magnetic head, which extends up to 582 mm. As the light is not easy to store, the user can put it back in the package after use. The compact box can be placed on a shelf like a book, and is easy to find when needed. Practical instructions and product drawings are displayed on the fold-out inner section. In order to reduce the carbon footprint, the package is made from 100 per cent recycled corrugated card.

Red Dot

Credits

Client:

Test Rite Group, Shanghai, China
Design:

Test Rite Group, Shanghai, China
Project Team:

Wen-Hsiang Wei (Creative Direction) Ming-Chien Chen (Art Direction) Endong Guo (Concept) Chih-Sheng Yang (Concept) Li Yang (Artwork) Anping Wang (Artwork) Sujuan Lin (Photography)