Client: Samsung C&T Corporation Resort Group, Yongin, South Korea
The Block
The Block is a modern update of the traditional set-top box. It incorporates a 3D somatosensory camera that opens up a world of possibilities for interaction with technology, providing users with an incredible entertainment experience. The box’s powerful processor and camera ensures smooth and high performance in augmented reality applications, and ultra-fast performance when playing games, running apps, watching videos or live streams, and more.
The Block features an attractive building block design. An adjustable rotating shaft brings flexibility to the 3D camera and simplifies interactions with it. Multiple-angle support and a kickstand ensure its stability, whether placed on a television console or on the TV itself.
Red Dot Award: Design Concept | Ready to Launch | Entertainment
Credits
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Company:Shenzhen Skyworth Digital Technology Co., Ltd., China
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Design Lead:Song Jian
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Design:Chen Yuanjun, Li Haopeng, Li Minyang, Li Jun, Liang Mingfu, Wang Guangyu, Yu Lu, Zeng Yuan