Client: Aral AG, Bochum, Germany
The Audi Magazine
The Audi Magazine is a key part of the company’s communication strategy as an expert in modern, sustainable mobility. Each issue is focused on a neutral topic, rolled out in a brand- and media-appropriate manner in terms of relevance and depth. In addition, each issue contains a journey “From A to” the mobility questions of the future, as well as a journey to real places and people. The magazine’s visuals and imagery are generous, varied and opulent in design, an impression that is heightened by its high-quality look and feel. Headline questions printed in red set the tone and are answered in subsequent articles.
Credits
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Client:AUDI AG, Ingolstadt, Germany
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Design:loved GmbH, Hamburg, Germany
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Project Team:loved: Mieke Haase (Chief Creative Officer) Julia Kerschbaum (Art Direction) Stefan Kaetz (Designer) Jana Maria Herrmann (Designer) Birte Mußmann (Text) Peggy Wellerdt (Head of Photography)
Mirko Borsche (Creative Director), Bureau Borsche