Brand Promotion

The Aesthetic Proposal for Seasonal Forest

This branding concept for forest events in Alishan, a region of Taiwan, is themed “The Aesthetic Proposal for Seasonal Forest” and combines artistic experiences with forest exploration. Blanketed in the natural aesthetic of the forest, people are invited to explore art and ecology, and travel through seasonal events that are not subject to any pandemic restrictions. Based on the four seasons and their natural attractions, appealing key visuals were designed to promote the brand and spark the interest of tourists, notably through a social media campaign.

Red Dot

Credits

Client:

Chiayi Forest District Office, Forestry Bureau, Chiayi, Taiwan
Design:

I’DER Branding Design, Taichung, Taiwan
Project Team:

I’DER Branding Design: Meng-Han Liu (Art Direction) Yi-Jen Tu (Creative Direction) Tzu-Hao Kuo (External Design) Yu-Chan Lin (Graphic Design) Chiao-Wei Yang (Graphic Design)

Yu-Chen Chang (Graphic Design) Hsuan-Ying Chiang (Graphic Design) Yi-Chin Chung (Graphic Design) Hsiang-Yi Ho (Project Management)