Brand Design

Tales by

This brand design for the jewellery label “Tales by” focuses on human experiences and connections to evoke deep emotions and conversations. Intangible ideas of stories, memories and traditions are transformed into a modern design language of abstract silhouettes and irregular surfaces. Inspired by personal narratives and heritage identity, the project marries the human experience and nostalgia through the body and everyday objects of sentimentality. The result is an overall appearance that clearly communicates the brand’s intention to express tenderness, intimacy and a premium sense of aesthetics.

Red Dot