Brand Design

Taiwan Street Bad Habit

This initiative has set itself the task to make the Taiwanese population more aware of the problem of street pollution. The topics discussed include the spitting of betel nut residues in public spaces as well as careless and improper waste disposal, which can sometimes even lead to traffic accidents. The brand name captures these bad habits in words. In order to raise public awareness for this initiative, a distinctive brand design was developed and implemented in a number of publications and useful giveaways. Among other things, it uses motivational illustrations that contrast good habits with bad ones.

Red Dot

Credits

University:

Chaoyang University of Technology, Taichung, Taiwan
Supervising Professor:

Hsiu-Ju Wang, Kuo-Min Chuang, Tang-Szu Liu
Design:

Cheng-Yu Cheng, Yao-Ren Zhuang, Ching Chang, Yi-Hsiu Cheng, Chaoyang University of Technology