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Tagesschau – Sag’s mir ins Gesicht!

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The project “Sag’s mir ins Gesicht!“ (Say it to my face!) by the German public news broadcaster Tagesschau is an initiative against online hate speech. Taking into consideration that online discussion culture has become much more raw, brutal and uninhibited, it had two goals: to clearly position Tagesschau against online hate speech and to improve discussion culture by creating meaningful dialogue. The idea was to invite online haters to have the courage to come out of their anonymity, to confront their victims and to repeat what they wrote, whilst looking directly into their eyes.

Red Dot

Credits
  • Client:
    ARD-Aktuell, Hamburg, Germany
  • Design:
    LA RED GmbH, Hamburg, Germany
  • Creative Direction:
    Daniel Klose Jan Köpke
  • Concept:
    Hannah Johnson
  • Text:
    Malte Klaedtke
  • Account Management:
    Ilka Klingenberg
  • Technical Direction:
    Kevin Breynck
Tagesschau – Sag’s mir ins Gesicht!
Tagesschau – Sag’s mir ins Gesicht!

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